Agency work

Since 2021 I’ve been working at the experiential creative agencies Jack Morton and Genuine as a Senior Producer/Project Manager, largely focusing on digital projects. Below are just a few samples of client work I’ve been a part of, including project overviews and my contributions.

The Chevy Trail game

Deliverable: Mobile game for events
Client: General Motors, Chevrolet

The Chevy Trail was a lightweight gamified web app designed for high-traffic Chevy events to provide visitors with a self-guided, personalized experience to learn more about on-site vehicles and increase in-person engagement and increase brand affinity.

I worked as a project manager/producer for this game from the initial creative concepting and pitch; all the way through build, delivery, and installation, working with cross-functional teams on the brand team and creative and development teams. The pilot project was very successful, meeting or exceeding goals across all metrics:

  • Played by over 1,700 players over the course of ~2 weeks at The Big E festival, 2022

  • Increased average on-site dwell time from 9 minutes to over 15 minutes

  • Doubled number of vehicles interacted with on-site per visitor

Collaborators: Diego Garcia (Art), Ryan Coates (Code), Parker Crandell (Narrative/Design), Flan Falacci (Design), Valentine Wanamaker (Design)

McKesson Experience Center

Deliverable: Permanent physical/Digital Interactives
Client: McKesson
Learn More:

The McKesson Experience Center is a permanent installation of digital interactives in Dallas, TX that showcases the wide range of products and services provided by the healthcare leader.

I worked as a project manager on 3 large-scale deliverables from concept to installation, managing day-to-day client communications, overseeing the creation of hundreds of pieces of content, supporting development and QA of custom software, and producing documentation and training materials for on-site staff. Our team supported software, hardware, and content development for 3 permanent digital installations including:

  • A Multi-screen video overview of McKesson

  • Non-linear and self-guided touch screen overview of services and offerings

  • RFID statues and touch-screen interactive displaying human-impact of the health solutions provided by McKesson

Go rving Website

Deliverable: Website Build / Maintenance
Client: Go RVing

Go RVing is a lifestyle website highlighting the RVing lifestyle and providing helpful tips, advice, and inspiration for newcomers as well as experienced RVers.

In addition to running day-to-day client communications and overseeing a team working on ongoing site maintenance and analytics, I was the project manager from 2023-2025 for a wide variety of feature enhancements across the site including:

  • Implemented map and list functionality to allow users to Find an RV based on zip code and distance

  • Created an off-platform version of a multi-question quiz that partner sites could style and host on their websites for users to learn more about which RV might suit them best

  • UX, design, and development of a new Travel Guides page template - allowing content authors to easily highlight key information and photos related to recommended trips.

  • Worked with clients to identify a taxonomy and tagging system to allow users to more easily find content relevant to their interests

The Wild Robot microsite
for Go rving

Deliverable: Website Build / Microsite
Clients: Go RVing

The Wild Robot for Go RVing was a co-branded digital campaign microsite built to help promote the release of the Wild Robot movie in summer 2024.

I worked as the project manager from pitch to launch with a cross-functional team of creatives and developers bringing the magic of the Wild Robot and the RV lifestyle together in a playful microsite that included:

  • Managing a creative team responsible for developing all copy and content related to the movie based on brand guidelines and approved assets

  • Selecting on-site content that was relevant to both themes of the Wild Robot movie and the RV lifestyle

  • Overseeing on-time development, QA, and launch of the microsite

Takeda Oncology Platform

Deliverable: Website Builds / Maintenance
Client: Takeda Oncology

Since 2023 I have been a project manager on The Takeda Oncology Platform, a Drupal based system developed by Genuine to build and maintain pharmaceutical product sites for Health Care Professionals and Patients as part of the Takeda Oncology Business Unit. During that time I have supported clients by:

  • Managing all development and content operations across 12 highly regulated pharmaceutical websites, overseeing a cross-functional team of 8-10 developers, creatives, and content authors

  • Building and maintaining complex timelines and status sheets to ensure platform maintenance, feature builds, and enhancements met requirements and were completed on time and within budget

  • Partnering with additional agencies and vendors to ensure alignment on timelines, requirements, and roles across teams were clear, and any risks were communicated to clients and mitigated as needed

  • Providing day-to-day support to clients and internal teams, ensuring alignment on goals and priorities

  • Managing the on-time build and delivery from brief to launch of 4 net new sites as well as a complete rebrand of 1 site

Eisai u.s. website

Deliverable: Website Content & Strategy
Client: Eisai Inc.

Since 2024 I have been a project manager working on Eisai Inc.’s corporate site for the US, collaborating with the Corporate Communications team and:

  • Supporting and facilitating a wide variety of workstreams ranging from content strategy and creative support to analytics reporting, and developer comms

  • Implementing a workflow to better log, track, and complete development work across multiple teams

  • Leading a complete visual overhaul of the site across creative, tech, and compliance teams, making the site more modern and mobile-friendly